Ok, first things first — we have a new logo! Check it out!
It was designed by Gabi Altevers, the long-time designer of Ponderosa flyers, posters, and other visual representations, and it has lots of pink bubbles — a variable amount, depending on what mood we’re in — and we like to think of them as representing all of the various interlocking entities, and parts, and groups, and people, and things, that make it possible for Ponderosa to exist.
And the first use of the new logo is on the brand-new, freshly-printed flyer for the upcoming 2018 season:
What’s that? You wanna see the rear side as well? Ok then:
And to launch the new logo, and the new flyer, and the new tote bags with the new logo, and the pink cocktails, and all the other new things, we had our launch party, at Vétomat, last night. All our heads are still sore. But, ever mindful of our documentarian duties, here are some photo and video reports from the front lines!
And so! Now that everything is all launched — and is freshly flying, through perfumed clouds, on wings of gossamer purity — perhaps now might be the perfect moment for you to peruse our full program, and have a think about paying us a visit sometime in the upcoming months. Come out and get pink and bubbly.
The Ponderosa Blog is an ongoing experiment in putting one foot in front of the other, and one word after another, to transfer ideas in ones and zeroes to minds around the world and beyond. A rumble from a ruined speaker to maybe bring the gov’t. down, one sorry heart at a time. xo